| People are working longer hours, traveling more, and spending less time at home. The pressure on leisure time has never been greater. Consequently reaching people with traditional media is getting harder. This time pressure has created an information and convenience driven society.
Australia's uptake of new information and communications technology is among the fastest in the world. The traditional media scene is now fragmented. The Internet and PAY-TV are now established options within the media mix. Hours spent surfing the web have replaced hours spent in front of the TV.
Press readership numbers have remained steady but new titles have fragmented audiences and reduced reach. Radio is often consumed whilst surfing the Internet. Integrated use of several media is now required to build strong, enduring brands and drive short term sales.
Many advertisers recognise that to remain relevant to audiences an internet strategy is required.
pieMEDIA has recognised these trends and responded with the pieLINK - public access to the Internet and email anytime, anywhere. pieLINK gives you the opportunity to reach busy people with a fully interactive media experience which really involves people with your brand. |
